studioPIXEL2

Interior Design

“….exploring pixels anew…. “

Its always wonderful to work with repeat clients. The first time around, Luxmi Digital Studio approached us to refurbish their façade and interior for their existing retail outlet in Delhi, we felt inspired to use the occupation of the client to reflect their visual identity and thus conceived the idea of extracting ’pixels’ from a digital image and introducing it to the built form. When we got a chance to do another outlet, we felt the idea of ‘pixels’ should be maintained to allow the visual identity to carry through, though changing it by addressing the context critically. The site for this outlet is a large classical styled commercial and residential complex in Gurgaon. The client was looking to make it into a node to attract prospective clients for wedding photography, their forte. The retail space itself faces a large court and parking extending into a main road. We conceived a neatly tuck in a gold modern façade against the classical background, making it stand out in the context. Pixel shaped cut outs in gold planes with inserts of wedding shoots show off the clients work. Exposed concrete ceilings, fire sprinklers and air conditioning ducts to maintain a feeling of height and minimalize introduced materiality into the space. Clean lines of gold and white of the reception table link the interiors and exteriors and champagne mirror is used to subtly increase the feeling of space interspersed with standard sizes of images in print.